I wonder who did put the book together? It’s a top quality product, has the added value of an exclusive vinyl record, and pictures hand signed by John. If you’re a clebritry like him, it must be quite easy to get on TV and radio shows to market the book, and I would guess he has legions of fans who would be keen to buy this exclusive product. Add in publicity by social media and marketing at gigs, and you couldn’t be a fan of his and not know about the book.
A clip of John talking about the book on Daybreak is here: johnlydon
The website for his book is here: mrrottensscrapbook
According to his website, “the first 100 books sold within 24 hours of going on pre-order. Over 50% of total book quota were sold on pre-order.” At £449 each, with only 750 copies, he could make £336,750.