Kindles in Tesco

Tesco have started selling Kindles, and they seem to be selling quite well, as the dump-bin they have in store is often empty. I wonder what sort of deal they have with Amazon – I haven’t seen then in any other supermarket. Does this mean that Amazon are now a hardware manufacturer?


4 Comments to “Kindles in Tesco”

  1. Well I guess Amazon are a hardware manufacturer as much as Apple are, in fact ‘Hon Hai Precision Industry Co’ appear to make both the iPad and Kindle….

    • That’s interesting, I didn’t know they were made by the same company. As far as Amazon is concerned this is the first piece of hardware they’ve put their brand on, competing with Apple to be both hardware and content supplier.

      Do you have an iPad and a Kindle? If you do, what stops you reading on an iPad? I’m interested in the growth of the Kindle as a utility device, opposed to the iPad which is seen as a luxury device. I guess price has a lot to do with it, but maybe part of it is that the Kindle looks cheaper than the iPad, so you don’t mind bunging it into a backpack, whereas if you’ve spent £600 on an iPad you’d be more likely to treat it more carefully.

      • We do have an iPad (which we got for free…) – if I was buying to read books I’d buy a Kindle though, it’s lighter and has a nicer screen to read plain text from, the ability to read the purchased books on other devices and it’s 300+ quid cheaper would help persuade me too.
        I guess the sales demographics are quite different for the two devices.

      • I’d buy a Kindle for reading too, and have an iPad for other stuff. Well done on getting a free one by the way!

        What bugs me at the moment with ebooks for the Kindle is that you can get loads of classic books, and loads of new books, but not many ‘long tail’ backlist books. For instance, if you want to read the latest Tom Clancy Jack Ryan novel on a Kindle, fine. If you want to read the Jack Ryan backlist, tough, it’s not available. OK, so Tom Clancy might not be your thing, but publishing is all about the bottom line, and if the titles aren’t available you’re losing sales. And if they do become available, you can still order a decent secondhand paper version for a penny, or go to the library. It’s the problem of you can’t un-invent printed books, so perhaps the secondhand market is such that it isn’t worth the publishers trying to sell a book that’s been out for a few years for a fiver when you can get a copy for free at a library or cheap second hand.

        Of course, I’m one of those sad geeky people who would buy the electronic version for a Kindle, because it’s fun and cool and well…geeky.

        Somewhat ironically,I recently had to buy my set books for the course, and the titles on digital publishing weren’t available to read digitally.

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