Harr-E Potter


So it looks as if Potter is coming to the Kindle and the iPad, and JK is about to get another shed-load of cash. £100 million in fact. Reports in The Scotsman newspaper say that this could “revolutionise the world of electronic publishing, triggering rocket sales of e-book readers such as Kindle and the iPad.”

But hang on, hasn’t everyone who wants to read the Potter books already read them? There must be tons of Potters in circulation, that get passed down to the younger siblings of the original readers. I’m not sure a Kindle version would be a big enough selling point to get people buying the £111 gadget. An all singing all dancing iPad version could be fun, but would it sell in huge quantities?

I reckon the tipping point for rocketing sales of e-books will come when Rowling publishes her next creation, perhaps only available on the Kindle for a limited period. I think it’ll take an event like that to really change the market. But who knows? As someone once said, “In publishing, no-one knows anything”.


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